Unless you live under a rock in the gaming community then you are already well aware of the EA loot boxes fiasco. Loot boxes are not restricted to just EA games and they are huge in the mobile gaming world. The difference being that EA is one of the biggest game developers around. So when they are targetted, it brings much more light and coverage to the topic.
A few weeks down the line from all this and Apple have decided to change the App Store Review Guidelines which now specify:
“Apps offering “loot boxes” or other mechanisms that provide randomized virtual items for purchase must disclose the odds of receiving each type of item to customers prior to purchase.”
What does this mean for players? Going forward, all games downloaded in the app store must divulge the odds of receiving a certain item from the box. Being realistic this will not happen over night and apple would not expect developers to add this information straight away, In contract law grace periods and notice periods are required. This being the case I highly doubt this will have any impact on Blitz Fair coming to World of Tanks Blitz however going forward we may see big changes, developers will be expected to disclose these figures.
The big question is what real difference will this actually make? Once or twice a month I will pick myself up a National Lottery scratch card. The law specifies all these card needs to tell you the odds of getting each prize, I don’t read them, maybe I have once but that is about it. Players will still pick these boxes up for a quick risk, in this aspect it may deter a small amount but I do not personally think this is the end of “Loot boxes”.
What might change however is developers may be more keen to increase the percentage rate of a drop for the main prizes to make things more appealing to the players. For all we know the chance of a main prize being dropped could be 0.01% we just don’t know. Can you imagine any developer publishing that figure! It just would not happen, even 1% is a huge margin over 0.01.
As it stands I imagine most developers are cursing Apple right now but for once consumers are very happy with Apple strict policies!